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Suttons Seeds
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  1. Sector:Horticulture
  2. Launched:Nov 2011
  3. Technology:HTML, CSS, JQuery, AJAX, .NET, 3ex.net
  4. Services:Web Design, eCommerce

Suttons Seeds are the leading seed cultivator and retailer, covering an average of 15,000 products on their eCommerce website. The commission of EAOM was to develop a new eCommerce website that would help to project a clean and uncluttered online solution that would increase website conversion and drive new visitors/traffic to the website.

The style of the website needed to embrace the vast range of quality products that are held. In addition, Suttons requested that the navigational structure of the website would be very simple to use for their users, who are predominantly aged between 35 and 65.

THE BRIEF

Suttons Seeds commissioned EAOM to develop a new, modern website design that would allow for a significant range of products to be displayed in a simple and effective structure.

The website needed to be developed so to contain core areas for banners, promotions and sales related data which would help to engage with the customers and help to increase conversion.

These areas, along with the main content and product areas needed to maintain an easy to manage structure within the back office and content management system (CMS).

Suttons Seeds also requested that the website would allow for an intellectual recommendation function along with an intuitive search facility.

THE RESULT

The final web design for Suttons Seeds incorporates a traditional and contemporary look and feel to the visuals, whilst still allowing the main product images to prevail and take key proximity on the page.

Based on the 3ex.net eCommerce platform, the website also incorporates intelligent recommendations and complex search functionality via SLI Systems, which helps to further enhance user experience and delivery of relevant products.

The site structure has been developed with SEO in mind, allowing Suttons to maintain a stronghold at the top of the search engines for their generic search terms.

The website design also includes a wide range of content managed areas which allow Suttons to have complete autonomy on the use of promotional and sales messages/banners.

FEEDBACK

"The simplicity of the design really lends itself to the strength of the product shots, drawing the customer in and enticing them to buy the product."

Jason Christie, EAOM Lead Designer on Suttons Project

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