You can bring a horse to water, but can you make it drink? Conversion Rate Optimisation, or CRO, is about improving a website's ability to turn visitors into customers. This is achieved by making small changes to a website's design and structure, which can result in big rewards in lead and revenue generation. For us, CRO is a key part of any online marketing campaign, combining both PPC and SEO agency teams with the talents of our web designers and developers.
Why do we carry out CRO?
Changes in a website's design, the layout of the checkout pages and defined calls to action, can have a big effect on how your website converts. For example on an eCommerce website with 50,000 visitors a month, a change to the checkout page which increases conversion rate from 3 to 3.5% results in a 16% uplift in sales.
What Do Our CRO Experts Do?
EAOM's CRO Services team consists of expert SEO & PPC marketing professionals, graphic designers and web developers who focus on making effective changes to your website which deliver results:
- Data Analysis: Using web analytic packages to understand what elements of your site need improving.
- Graphic Design: Creating strong calls to action and effective layout changes
- Web Development: Improving functionality to increase sales and revenue.
- A/B Testing: Carrying out split testing against your original design to judge success.
This process is always carried out on a monthly basis as we look to improve your website's ability to convert visitors into customers. We are never satisfied with ‘good enough’.
Speak to our CRO Services Team
Want to learn more about how CRO can improve your websites performance, speak to our digital marketing agency team on 01772 331 830 or email us today.