Email marketing allows you to target your existing customers and prospects with the aim of generating leads, sales or website traffic, often through the use of offers, sales and seasonal promotions.
Why Use An Email Marketing Agency?
Email marketing provides a valuable tool for communicating with your customer base and a good way of testing new landing pages and measuring the relevant conversion rates. Standard email marketing, from a retail point of view, provides a key mechanism of being able to communicate the latest product lines, sales, promotions etc to your customers. For many the opportunity for repeat business will be extremely high, and thus a constant line of communication is the best way to retain that business.
What Will EAOM’s Email Marketing Service Do For Your Business?
EAOM will craft your email marketing campaign from start to finish, ensuring we deliver a campaign that represents a great return on your investment. Our service includes:
- Cost Effective Distribution: Email marketing is done using a web mailing tool. We utilise Vertical Response, which is simple to use as well as being one of the most cost effective, functionally rich products on the market.
- Email Template Design: We create engaging designs which will deliver your message to your customers and prospects effectively.
- Targeted Campaigns: Hit selected groups on your mailing list. For example, those who have not purchased from you for the last 6 months, or those who have spent more than £x etc.
- A/B Testing: Test your email campaigns. For example, arrange for 50% of your mailing list to receive one version of an email, whilst the other 50% receives another. This allows you to test landing pages, competitions etc.
Email communication does not have to be just generic sales messaging though. You can also target users with open baskets and monitor their purchase behaviour and frequency. This information provides a vital tool for communicating with customers past and present, as part of your email marketing campaign.
Contact EAOM, Email Marketing Agency
For a chat about carrying out a targeted and cost effective email marketing campaign, contact one of our email marketing specialists on 01772 331 830 or email us today for a no jargon chat about improving your business online.