To quote Frank Sinatra, “And so, the end is near, and now we face, our final curtain.”, or so the Mayan apocalyptists would have you believe. I am glad to say that it hasn’t struck that chord with us at EAOM but it has got me thinking about that Sinatra song and how relevant the content of the song is to everyday life and how poignant a song it is, should the Mayans actually be right about today. [More]

A new report out this week from online casino, RoxyPalace, suggests that the average Brit is planning on using Social Media to share the festive traditions such as opening presents, the festive dinner, the Queen’s speech and the family knee’s up. [More]

As a spectator on Friday, I found it hard not to fill with pride for being British. Not only had Danny Boyle and his team surpassed all expectations, Britain, as a country had again proved its resilience in the face of adversity. Let’s make no bones about it, many had expected Britain to fail in its Olympics Opening Ceremony, and many had questioned the large sum of money spent on the event. However, come 1am on Saturday morning all had been forgotten and the Nation had been swept away on a digital Olympic wave. Many commentators in the build up to the games have rightly pointed out that this year’s Olympics are going to be the most readily available games ever thanks to the advancements in technology over the world and most importantly the advancements in digital technologies. The BBC’s coverage of the games is second to none. Every event available at the click of a button, be it online, mobile, radio or TV. The developments that the BBC have made via the BBC Sport website and its new Olympics app truly bring to the front how powerful the internet can be. I have found myself this weekend watching events on the TV whilst checking in on other events on my iPad and reading up on the Olympics news on my phone. For this reason it is easy to understand how the Nation is being swept by Olympic fever. No longer do we have to wait for the John Inverdale led 9 o’clock round up after work, or the Claire Balding led Olympic breakfast to find that we have won on the water and cycling and come up short across the rest of the events. No. Now we have that power in our fingertips all day, every day. The advancements in Social Media adoption have also allowed us to share our thoughts and feelings more readily than ever about the Olympics. The support for Team GB within my collective of online friends has been very apparent with many wanting to share opinions and wishes for the opening ceremonies and games events. This is a new paradigm, without question, for Olympic broadcasting, driven to the forefront by digital technology. The way people use the web is changing and on this viewing, the future is bright.

TweetDeck has slowly become an indispensable part of my everyday life for tracking real life conversations about any topic on twitter, but most importantly it is a good way to keep track changes in other agencies and organisation which I have a key interest in. [More]

Recent reports from eConsultancy suggest that a growing number of B2B companies are following the paths of their B2C peers by finally investing in social media. As a company, we have worked hard to integrate our own social media strategy into or digital communications offering.

Having previously worked on larger scale B2C social media campaigns before joining Exact in 2010, we sat down as a team and made sure that we all knew what we wanted to achieve from our social media and laid out a plan of how we were going to achieve it. [More]

So Christmas is now officially over, and so is the EAOM 12 Days of Christmas. We have had a great uptake on the giveaways, but just in case you missed any, here is a quick summary of what we gave away and where to find it. [More]

Obviously to date the internet has been an incredible innovation and tool used across the world. I mean realistically does anything else allow people to read newspapers, find a number and share documents within a company all within minutes with only the click of a button. [More]

After a month’s worth of trading as EAOM, having evolved from the Exact Abacus banner, it is safe to say that the uptake of the brand and offering has been very positive. [More]

As violence and looting spread across London for the fourth consecutive night, and with other cities falling to the same mindless acts of crime, many within the media and society are calling into question the role that Social Media has played in these unprecedented times. [More]