Most of the time, the work that you see us doing is the end product of many versions and iterations of designs. Mostly we find this is the case in terms of branding concepts, and when we are looking at developing the initial flats for our web design work. Therefore we thought that rather than the hours and effort, and in most cases designs that we felt passionately about, going to waste, we would create a regular slot on our blog to showcase some of the designs that didn’t make the final cuts.
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