As a spectator on Friday, I found it hard not to fill with pride for being British. Not only had Danny Boyle and his team surpassed all expectations, Britain, as a country had again proved its resilience in the face of adversity. Let’s make no bones about it, many had expected Britain to fail in its Olympics Opening Ceremony, and many had questioned the large sum of money spent on the event. However, come 1am on Saturday morning all had been forgotten and the Nation had been swept away on a digital Olympic wave.
Many commentators in the build up to the games have rightly pointed out that this year’s Olympics are going to be the most readily available games ever thanks to the advancements in technology over the world and most importantly the advancements in digital technologies.
The BBC’s coverage of the games is second to none. Every event available at the click of a button, be it online, mobile, radio or TV. The developments that the BBC have made via the BBC Sport website and its new Olympics app truly bring to the front how powerful the internet can be.
I have found myself this weekend watching events on the TV whilst checking in on other events on my iPad and reading up on the Olympics news on my phone. For this reason it is easy to understand how the Nation is being swept by Olympic fever. No longer do we have to wait for the John Inverdale led 9 o’clock round up after work, or the Claire Balding led Olympic breakfast to find that we have won on the water and cycling and come up short across the rest of the events. No. Now we have that power in our fingertips all day, every day.
The advancements in Social Media adoption have also allowed us to share our thoughts and feelings more readily than ever about the Olympics. The support for Team GB within my collective of online friends has been very apparent with many wanting to share opinions and wishes for the opening ceremonies and games events.
This is a new paradigm, without question, for Olympic broadcasting, driven to the forefront by digital technology. The way people use the web is changing and on this viewing, the future is bright.