June 5, 2012 11:42 by EAOM
Localising your search engine optimisation (SEO) can not only drive visitors to your website, it can drive customers to your business. Say you are a hotel owner with bed & breakfast premises in Leeds, Sheffield and York. Having your website SEO'd to appear on pages for 'B&B Accommodation UK' will irritate those visitors looking for a hotel in Cambridge, while people looking for your B&B in Leeds will have to trawl through a lot of irrelevant entries.
Remember, your goal is not to attract thousands of visitors to admire your website. Your goal is to attract hundreds of guests to your hotels. SEO services Leeds can help your target your efforts. Here, you are not looking for foot traffic in the way that you would if you owned a bakery or a hardware store. People who live in Leeds are unlikely to drive past your hotel and think they should spend a weekend there some time. You want to reach those people outside Leeds, outside the UK, even, who are looking for a place to stay when they visit your local area.
This is why it is so important to engage the services of an SEO Agency Leeds that understands not just how to localise your search engine optimisation, but help you to convert remote leads into local bookings. This is achieved by link building, on-page SEO and copy writing. Leeds SEO services can help you structure your website and code so that search engines, and customers, can easily navigate your site.
SEO was tricky enough back in the good old days before Google Panda, when all we wanted was to catapult our carefully-selected keyword to the top three items on a search engine results page. Now that search engines are getting fussier and wiser, you need your 'A' game. You need SEO services in Leeds.
Chances are, you didn't set up your business so that you could spend hours each day in front of the computer tweaking your website, writing articles and monitoring which of your five adverts is more effective than the others. Stick to what you know and what you love and let the SEO experts do what they know and love. You will need to spend all your time arranging bookings and keeping your guests happy!