There is a lot more to search engine optimisation (SEO) than propelling your web site to the top of a search engine results page. With pandas and penguins getting in on the act, it's hard to keep up. This is where your digital marketing agency Leeds can help.
SEO localisation is the art of combining the requirements of search engine optimisation with making the content useful to potential customers in the target marketing area. This is accomplished by making your content relevant not just to your target audience, but also to local search engines.
An important aspect of making sure the right visitors are looking at your business's web site is localisation. If you are a dry cleaner in Saxton Gardens, it isn't going to be much help to you if your web page attracts visitors from Manchester. If, on the other hand, you own a bed and breakfast in Pudsey, you will want people looking you up from all over the country, maybe even abroad.
A Leeds digital marketing agency can take care of details like including your locality in your domain name, keeping your blog up to date and promoting your reputation locally. If you are planning to expand your horizons beyond the A6120, they can register remote domain names for you in advance of when you are going to need them. It would be a shame if somebody purchased 'Darlington's Best Dry Cleaners' before you extend your presence there!
If your business trades mainly over the Internet, your online marketing agency Leeds will make sure that you can accept payments by PayPal. This is especially important if you wish to attract business from somewhere like Germany, where they do not use credit cards to the same extent that shoppers do in other countries, such as the UK.
Localising your content incorporates tasks like performing market research prior to translating your content into the local language. It also means checking, and rechecking, copy for typing mistakes and grammatical errors.
Your SEO agency Leeds will ensure that you have a physical address in all of your target locations, be they in the next county, the next country or the next continent. They will also see to it that your business makes its way into the relevant local directories.
Many companies can see the benefit in localization but they fail to allocate the resources necessary to put the idea into action. As noted above, this is a job best left to the experts.