June 15, 2012 11:05 by EAOM
If the world of search engine optimisation (SEO) sums up images of small and larger businesses trying to gain advantage over their competitors and increase sales, you’re probably not alone. However, SEO services can also be extremely useful for charities and not for profit organisations. Not only can increasing traffic to your website and increasing visibility build awareness of your cause, it can also increase funding and donations, an essential task in these challenging cash-strapped times.
SEO Services in Preston
SEO services provided include on page SEO, link building, technical SEO methods, conversion rate optimisation and SEO copywriting. On page SEO is a review and implementation of measures that can make your web pages more search engine friendly. Link building analyses your current links and sees how these could be enhanced to improve website traffic and rankings. Technical SEO methods involve changes to the website code itself to make the website easier to navigate. Conversion rate optimisation increases the rate at which visitors become interactive users by making donations or taking part in other actions beneficial to the organisation. SEO copywriting involves producing dynamic and interesting content in the form of articles, press releases and advertisements, both on and off line, to generate traffic.
Social Media Marketing Services
Besides search engine optimisation, there are other ways in which the profile of your organisation can be raised. It is becoming essential for all organisations, whether businesses, charities or not for profit organisations, to have an online presence beyond their own website, involving social media sites such as Facebook and Twitter. Social media allows a far greater amount of interaction with potential visitors than a website acting alone can generate. SEO agencies can help decide upon which social media sites to use, set up accounts, apply branding to your accounts, set up monthly reports to provide regular feedback and provide training and ongoing consultancy in social media marketing.
SEO Services Preston
Preston SEO Services can ensure your website is made more search engine and user friendly, increasing its ranking in search engine results and bringing new visitors to your organisation. Providing a locally focused service can be extremely important for local organisations. SEO Agency Preston based understand the surrounding environment and can tailor their SEO methodology to take into account existing local factors and provide an individualised service.