Achieving significant search rankings has long been a problem for many businesses in Preston. The growth of Google Places, though, has made the process more complicated for those without experience.
Using a Preston digital marketing agency will be the easiest solution for many, as they can ensure you have a complete Google Places profile that will satisfy the search engines.
The first step in creating a profile will be to claim your listing. If you are not currently listed then there will be an extra step of submitting your business details. You will need a Gmail account for this, but they are free of charge and easy to set up.
The next stage will involve completing your profile, including a business description, categories and operational details. Your SEO Agency Preston will be in the best position to prepare this information as Google can be very meticulous in the information that it wants from a business. Your business description will be important for SEO relevance, but also must be enticing to the visitors who click on your Places page.
To complete your profile you will require some photos and videos. These could be of your place of business or a product line, and they will feature quite prominently on your Google Places profile. Making a good impression with your images and video is vital, and visitors will often decide if they trust you based on this first impression. This is where an online marketing agency Preston based, can really make a difference with their knowledge of the local community and customer base.
Following this stage, you will just need to verify the listing by inputting a code that will be given to you by Google. Your Google Places profile will be live and ready to inform the world about your business.
Unfortunately, your competitors will probably be doing this too, so you still need an edge. This is where an agency specialising in local SEO in Preston can make the difference. They can create an SEO campaign that is tailored to your business, build links to your website, ensure that your copy is written to convert browsers into buyers and much more.
Google Places is almost certainly the future of local search, so you need to make sure you are in the best place to benefit.