May 18, 2012 11:07 by EAOM
Working with an online marketing agency opens the internet to your company. Simply having a great brand, a well-designed website or a high Google page rank isn’t enough to generate qualified leads or sales. A full service online marketing agency can maximise your company’s presence on the web and create an online marketing campaign that brings attention and sales to your business.
Social Media Marketing
Although interest in Facebook is declining in Europe and America there are still over 900 million active users on the site. With 175 million registered users Twitter is the second biggest social media site. Both of these sites, and other similar sites, can be utilised to gain potential customers for your business. Employing a digital marketing agency will allow you to exploit this marketplace by engaging your brand with people. This can be difficult. If it comes across as too forced or insincere then it will have the opposite effect. A good marketing agency will use social media to present the brand in a way that people can relate to. By creating friends, fans and followers the agency will aim to create loyal customers.
SEO aims to grow your website’s visitor numbers and therefore increase your sales. The aim here is to improve the search engine ranking and increase traffic to the site. This is a constant process of building links, creating content and promoting the website throughout the net.
Websites cannot be passive when it comes to attracting customers so a marketing agency will create content that aims to attract people to the site. This can be through blogging, podcasts and videos that earn the attention of your targeted customer base.
Banner adverts are a great way to promote the brand. Through banner advertising your brand can be attached to websites that appeal to the demographic you are seeking. This is not a passive sign or message as users are actively encouraged to interact by playing a video, completing a form or clicking the banner. With behavioural targeting you can take this further. The agency will profile your target audience and the system will use data stored in cookies to determine if your advert should be shown to them or not.