June 8, 2012 11:10 by EAOM
The importance of businesses maintaining a presence on the web cannot be understated. Companies that fail to integrate both traditional forms of marketing with digital marketing risk being left behind.
Most small businesses hire a digital marketing agency that doubles up as a seo agency to market their company online. If you run a company that has over a 100 employees, you might have a dedicated in house SEO team that handles your search engine optimization needs. If that's the case, you should outsource your backlinking needs by hiring a link building agency.
The key to ranking well on Google has always depended on two critical factors - quality content and relevant backlinks. The problem with some seo agencies is that they rely on blackhat techniques to build backlinks to your website. Google frowns upon this, and has heavily penalized websites in the past with their "Panda" and "Penguin" algorithm revisions.
By outsourcing your backlinking to a dedicated team of workers, you can maintain the quality of backlinks that are being built back to your site. This will ensure that any backlinks built are viewed favourably by Google.
Besides that, outsourcing your link building can be more cost effective than hiring someone to do it manually in your firm. Contrary to what you may believe, outsourcing you link building can be easy and hassle free if done properly.
When contacting a link building agency, you should specify specially what you want from them.
They are namely:
- Type of backlinks built back to your desired URL
- The type of reports you want to receive
- Rate charged (per project or per hour)
If you are run a local business, you should also specify that the backlinks built should come from websites in your country. For example, if you run a dental clinic in Australia, you need to tell your link builder that you only want backlinks from websites ending with the url .com.au
Outsourcing your link building is both easy and cost effective. You should consider hiring a link building agency to help maximize the efficiency and effectiveness of your company's SEO efforts.